Boy, That Escalated Quickly (Anchorman)

Ron Burgundy (Will Ferrell) saying “boy, that escalated quickly” during a scene in the 2004 film Anchorman: The Legend of Ron Burgundy.

Burgundy looks stunned as he reflects on how a situation got out of control fast. This GIF is commonly used after a sudden argument, twist, or surprise moment.

Its dry humor and relatability have made it one of the most quoted lines from the film.